{"id":2762,"date":"2022-04-26T09:45:31","date_gmt":"2022-04-26T09:45:31","guid":{"rendered":"https:\/\/july.uxper.co\/fashion06\/?p=2762"},"modified":"2024-07-29T21:39:39","modified_gmt":"2024-07-29T21:39:39","slug":"joining-skims-supermodel-reunion","status":"publish","type":"post","link":"https:\/\/swayveemusic.com\/shop\/joining-skims-supermodel-reunion\/","title":{"rendered":"Joining Skims\u2019 Supermodel Reunion"},"content":{"rendered":"

Having a master of vitality at the helm of a brand certainly helps, but Kim Kardashian\u2019s shapewear line relies on more than the reality star\u2019s ability to make headlines. Since its launch in 2019, Skims has masterfully grabbed the internet\u2019s attention with talked-about campaigns featuring some of the biggest names in popular culture. Its ads are intelligent, provocative, and tap into the collective nostalgia for the early 2000s. Case in point: Skims\u2019 new launch highlights the allure of Victoria\u2019s Secret\u2019s once omnipresent army of angels. Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel reunite for photographers Sandy Kim & Greg Wales’ slick images, and in a twist, Kardashian joins the party. <\/p>

As the first Black Angel and the creator of a groundbreaking reality television series, Banks was an ideal choice to appear in the ads. She is a supermodel, producer, author, and businesswoman who embodies the kind of multi-tasking ambition that typifies modern celebrity. Behind the scenes, she and fellow entrepreneur Kardaishian had plenty to discuss, including family, fame, and the advice they\u2019ve received from their mothers. Here, Banks shares what the vibe was truly like on set, what it was like to return to lingerie modeling after years off, and why her latest venture may be her coolest yet. <\/p>

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Banks joined the campaign after a heart-to-heart with Kardashian.<\/strong> <\/p>

Kim reached out to me, and we had a beautiful heart-to-heart conversation about the campaign. I\u2019ve respected her business savvy for quite a while; after that call, my respect grew to an even greater level. Kim dropped words of wisdom from her mom that echoed sage advice my mom has shared with me over the years. I hadn\u2019t modeled lingerie and undergarments in so long, but I said yes after speaking with Kim and hearing her thoughtful, loving, and instinctive words!<\/p>

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The supermodel was already a fan of shapewear\u2014and Skims.<\/strong> <\/p>

Oh, yes, I am! I\u2019m a fan of anything that helps women feel fierce and fabulous. I\u2019ve used shapewear in many moments throughout my career, other times opting to go au naturel, but ultimately I believe the empowerment is in having the option. I admire Kim for bringing fashion to shapewear and making it so sexy and badass. <\/p>

You honestly can\u2019t go wrong with the Fits Everybody Cami I wore in the campaign\u2014I kept wearing it after the shoot and still do. They look great under a blazer. And the Crossover bralette I wore was so comfy. It doesn\u2019t have an underwire, which is usually a must for me, but it still fits nicely. I wear it around the house for that support I need while lounging. <\/p>

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Working on the shoot took Banks back to her days as a Victoria\u2019s Secret Angel.<\/strong> <\/p>

I had a lot of firsts being an Angel. One being the first Black Angel and many more firsts. And then, after ten years, I retired my Angel wings and did my last catwalk in 2005. And that felt good. I was ready to move on to another chapter of my life and career. I was focused on producing and hosting television and earning respect for that new talent. But nostalgia is everything, and Kim recognized that. It\u2019s not so easy to corral iconic groups of people to get back together again. Everyone\u2019s so busy with life and travel and work and kids\u2014we\u2019re all mama\u2019s now! Opportunities to collaborate in this way with iconic supermodel peers are rare, so to be able to team up for this project was the best of both worlds, lots of work and lots of play! It was truly special. <\/p>

Behind the scenes, Banks and her fellow VS alums reconnected over beignets.<\/strong> <\/p>

Kim\u2019s studio is one of the most beautiful I\u2019ve ever worked in. The earth-toned colors set such a chill and cozy vibe. Heidi and I shared a room to get ready. I love that woman. She\u2019s pure effervescent happiness. Oh, and that body of hers is on fire! Still! And I kept stealing food from Heidi\u2019s snack table because she ordered tastier things than I did. I was excited to work with Candice because I\u2019d never worked on set with her before. Whoa, that gorgeous lady is the queen of the back arch. I\u2019d pull a muscle if I tried to mock her back bending moves! Alessandra is frozen in time. She looks the same as when I retired. Actually, I believe she\u2019s even more beautiful. <\/p>

There were two photo setups we all bounced back and forth between. The Skims team is a well-oiled machine; it was all super organized. And they even had a camera on a drone for some overhead shots!!! Then Christian Millan\u2019s beignet truck showed up, and we all grubbed up on those tasty delights. Some of the models didn\u2019t know what beignets were, so I had fun breaking down the whole New Orleans of it all for them. The next morn, my son had those beignets for breakfast! And you know Mama had to steal a bite!<\/p>

Bank\u2019s latest project? Gourmet ice cream.<\/strong> <\/p>

My start-up ice cream business, SMiZE Cream, takes up the majority of my time. The ice cream has a hidden yummy Surprize in every serving, so I\u2019m not just dreaming up new flavors but concocting Surprize ideas, too. There\u2019s a lot of international interest in the company, so we constantly travel to expand on those opportunities. And we\u2019re working on launching vegan flavors and scoop shops. The face of the brand is a fictional character named DJ Splitz, a grandmother that\u2019s a DJ! She\u2019s inspired by my mom, who\u2019s energy and vibe defies her age. My mama raised me never to stop dreaming, and SMiZE Cream is all about making people\u2019s dreams come true. We are the ice cream company that inspires you to reach for more than just a spoon.<\/p>

The best part of working on the Skims campaign? Collaborating with a fellow female entrepreneur.<\/strong> <\/p>

Kim has made her mark in the shapewear industry and hearing her talk about what makes her brand different is inspiring. I lectured for three years at Stanford\u2019s Business School, and the first thing I would tell my students is, \u201cDifferent is better than better.\u201d With Skims, Kim is embodying that fully. I feel this when I see the products in the world, when I wear the products, how I see them position and market the products. It\u2019s all different. And that\u2019s what makes Skims extra special. I am so proud to collaborate with her and these Icons. Kim, thank you for that heart-to-heart call we had about this campaign. All I can say is, \u201cYou were right.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Having a master of vitality at the helm of a brand certainly helps, but Kim Kardashian\u2019s shapewear line relies on more than the reality star\u2019s ability to make headlines. Since its launch in 2019, Skims has masterfully grabbed the internet\u2019s attention with talked-about campaigns featuring some of the biggest names in popular culture. Its ads are intelligent, provocative, and tap […]<\/p>\n","protected":false},"author":1,"featured_media":2763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[79,143],"class_list":["post-2762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-models","tag-kim-kardashian","tag-topics"],"_links":{"self":[{"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/posts\/2762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":1,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/posts\/2762\/revisions"}],"predecessor-version":[{"id":5708,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/posts\/2762\/revisions\/5708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/media\/2763"}],"wp:attachment":[{"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/media?parent=2762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/categories?post=2762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swayveemusic.com\/shop\/wp-json\/wp\/v2\/tags?post=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}